The label was founded in 2016 and has dressed the likes of miss Harare contestants 2011, Miss Zimbabwe 2011, Miss Carnival contestants 2015.
Charlie Mub is also an award winning commercial model (best curvy model 2017) at the zimbabwe models awards.

Besides working with other models Charlie Mub models her own clothes .

Charlie Mub has worked for the likes of UK based designer Danielle Allen of Tor Fashion House , Sonwabile Ndamase of Vukani Fashion Awards (the man behind the Madiba shirts ).